- Define and maintain reporting infrastructure for CRM and lifecycle channels.
- Build dashboards and conduct deep-dive analyses to surface performance trends.
- Architect and build multi-channel journeys in Braze, including Canvas flows and API-triggered campaigns.
- Write complex Liquid conditions and develop modular HTML/CSS email templates.
- Configure, test, and troubleshoot API endpoints and data pipelines.
- Monitor platform health and resolve issues proactively.
- Identify process inefficiencies and implement scalable systems.
- Drive sprint planning and project prioritization.
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