Product Marketing Manager
New
L
Lightspeed DMSSoftware, SaaS
RemoteFull-TimeManager
Salary67,095 - 90,500 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceMarket ResearchCRMHubSpot
Requirements
- 5+ years of experience in Product Marketing, sales, or training in B2B SaaS.
- Ability to translate complex technical features into business benefits.
- Hands-on experience with CRM systems like Salesforce.
- Experience with marketing automation platforms such as HubSpot.
- Proficiency with data analytics tools.
- Exceptional written and verbal communication and storytelling skills.
- Experience conducting market research and competitive analysis.
- Pragmatic Marketing certification.
- Experience with product lifecycle management or agile methodologies (plus).
- Experience with DMS platforms (plus).
- Experience in powersports, marine, RV, golf, or trailer industries (plus).
Responsibilities
- Develop and execute comprehensive go-to-market (GTM) strategies for new product features, integrations, and services.
- Define and refine product positioning, messaging, and value propositions.
- Collaborate with Product Management, Sales, Customer Support, and Development to drive product adoption.
- Create sales enablement materials such as presentations, one-pagers, feature spotlights, and case studies.
- Develop thought leadership content including blog posts, white papers, and webinars.
- Support demand generation through targeted messaging for digital advertising and email marketing.
- Drive event marketing strategies for trade shows and conferences.
- Conduct market research and competitive analysis to inform strategic decisions.
- Train and enable Sales teams with product positioning and objection handling.
- Monitor key metrics related to product adoption and campaign performance.
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