Growth Marketing Director
New
Remote in the continental USFull-TimeDirector
Salary150,000 - 175,000 USD per year
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Job Details
- Experience
- 7+ years
Requirements
- 7+ years of Growth Marketing Experience in Performance Marketing, Growth Engineering, or Demand Generation.
- Track record of building and managing profitable funnels.
- Direct experience building scalable tools, automated templates, and simple frameworks for distributed teams.
- Experience marketing premium physical spaces, hospitality assets, or space-booking platforms (preferred).
- Expertise in multi-channel campaigns, retargeting funnels (Meta, LinkedIn, Google), and audience segmentation.
- Proficiency in GA4, GTM, and multi-touch attribution modeling.
- Advanced proficiency in AI tools and automated workflows to scale creative output.
- Executive presence to present strategies to C-suite stakeholders.
Responsibilities
- Architect & Deploy the Central Engine: Build the core technical marketing infrastructure, attribution modeling, and automated campaign workflows from scratch to scale digital outreach across the portfolio.
- Enable On-Site Host Teams: Create and implement turn-key marketing frameworks, asset-generation toolkits, and simple playbooks that allow localized Host teams to autonomously market site-level service lines and amenities.
- Drive Tenant Engagement & Retention: Own the internal digital communication strategy to activate on-site amenities, fitness programming, and workplace experiences.
- Monetize Publicly Bookable Spaces: Execute high-conversion digital funnels targeting external groups, corporate clients, and the public to maximize utilization and revenue.
- Commercialize Events & Programming: Transform physical events into profit centers by driving ticket sales, paid registrations, food and beverage spend, and strategic brand partnerships and sponsorships.
- Accelerate Leasing Velocity: Build sophisticated channels and campaigns that convert site-level brand-identity into physical tours and signed leases.
- Orchestrate AI Production & Content Workflows: Act as the primary architect of the AI production stack to turn site-level content capture into marketing deliverables.
- Own Data Attribution & ROI: Build and manage tracking systems and platforms to connect digital engagement to physical space utilization and financial outcomes.
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