- Own yield strategy and fill analysis across Rockbot's advertising inventory.
- Monitor impression delivery, pacing, and budget utilization.
- Deliver vertical, regional, and seasonal insights to sales teams.
- Forecast new revenue opportunities through supply data analysis.
- Develop and maintain dashboards and reporting systems.
- Leverage LLMs and generative AI to streamline operational workflows.
- Apply AI-driven approaches to pricing optimization and yield modeling.
- Partner with Product and Engineering on ad serving logic and delivery efficiency.
- Audit transparency and compliance files like ads.txt and sellers.json.
- Support pricing strategy and packaging for new advertising products.
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