Director of Growth Marketing

RockbotB2B SaaS, Media

Pay may vary depending on your location in the U.S.Full-TimeDirector

Salary180,000 - 210,000 USD per year

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Job Details

Experience: 8+ years

Requirements

8+ years of experience in growth marketing, demand generation or performance marketing
Experience operating in both high-growth startup environments and more mature or scaled organizations
Proven ability to drive pipeline and customer acquisition in B2B SaaS, media, advertising technology, marketplace, or subscription-driven environments
Deep hands-on experience in Paid Search, Paid Social, ABM, Nurture, SEO/SEM, Conversion optimization, and Performance marketing
Strong understanding of marketing attribution, funnel performance, and conversion tracking
Demonstrated fluency with modern AI marketing tools and AI-enabled workflows
Ability to evaluate, implement, and optimize AI-powered marketing solutions
Strong experimentation mindset and comfort operating through testing and iteration
Strong communication and executive presence

Responsibilities

Build scalable growth systems that drive pipeline, acquisition, and marketing contribution to revenue
Establish repeatable operating and measurement practices that support long-term growth
Own digital lead generation across paid search, paid social, display, retargeting, and emerging acquisition channels
Design differentiated growth strategies for SMB, enterprise, and strategic account motions
Evaluate and implement AI-powered growth marketing tools and build AI-enabled workflows
Partner with Marketing Ops to strengthen the systems powering growth
Build programs that improve progression, conversion, and engagement
Build testing and optimization practices that accelerate learning and improve outcomes
Manage external partner strategy and execution across agencies and vendors

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180,000 - 210,000 USD per year

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