Senior Director, Growth Marketing
New
United StatesFull-TimeDirector
Salary195,000 - 225,000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- Data analytics
Requirements
- 10+ years of experience in growth marketing, revenue marketing, member engagement, or related leadership roles within B2B, B2B2C, healthcare technology, or digital health environments.
- Proven track record of delivering measurable pipeline growth, customer engagement, retention, and revenue outcomes.
- Strong experience building and scaling account-based marketing and lifecycle engagement programs.
- Demonstrated ability to operate effectively across both enterprise-focused and customer/member-facing marketing functions.
- Highly analytical mindset with deep expertise in experimentation, testing methodologies, performance analysis, and data-driven decision-making.
- Ability to balance strategic planning with hands-on execution in fast-moving and evolving business environments.
- Strong cross-functional collaboration and stakeholder management skills, with the ability to influence teams without direct authority.
- Experience working within healthcare, benefits, regulated industries, or health technology environments is preferred.
- Familiarity with AI-powered tools and technologies used to accelerate marketing operations, experimentation, personalization, or content creation.
- Excellent leadership, communication, organizational, and problem-solving skills.
Responsibilities
- Lead the development and execution of growth marketing strategies that drive measurable pipeline generation, revenue impact, and member retention outcomes.
- Build and scale account-based marketing programs designed to support enterprise growth, client expansion, and pipeline acceleration initiatives.
- Design and optimize engagement programs for active members through education, referral initiatives, seasonal campaigns, community experiences, and retention-focused strategies.
- Develop repeatable growth systems and structured experimentation frameworks to improve messaging, sequencing, conversion, and engagement performance.
- Analyze campaign and program performance data to identify opportunities for optimization, scalability, and long-term growth impact.
- Define and coordinate multi-channel marketing strategies that ensure seamless customer and member journeys across programs and touchpoints.
- Partner cross-functionally with Product, Clinical, Sales, Analytics, Product Marketing, and MarTech teams to align growth initiatives with broader business priorities.
- Lead and mentor a high-performing growth marketing team by establishing clear KPIs, accountability structures, and operational processes.
- Drive a culture of experimentation, continuous improvement, speed, and operational excellence within the marketing organization.
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