- Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth
- Scale SMB trial starts and improve trial-to-paid conversion performance
- Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion
- Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats
- Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows
- Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities
- Use data and insights to drive optimization, prioritization, and investment decisions
- Leverage AI tools and automation to improve execution speed, streamline workflows, reduce manual work, and scale growth programs more efficiently
- Partner cross-functionally with Sales, RevOps, Product Marketing, and Content teams
- Help build a more agile, experimentation-driven growth culture
CRMData analyticsSaaS+1 more