Sr. Growth Marketing Specialist
New
USFull-TimeSenior
Salary90,000 - 115,000 USD per year
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Job Details
- Experience
- 4–6 years
- Required Skills
- Data analytics
Requirements
- 4–6 years of experience in growth marketing, performance marketing, or user acquisition for consumer-facing digital products
- Proven hands-on experience running and scaling paid campaigns across Meta, TikTok, Google, and Apple Search Ads
- Strong understanding of subscription and app economics (CAC, LTV, ROAS, payback period modeling)
- Experience working with analytics and attribution tools such as AppsFlyer, Adjust, Singular, or Branch
- Ability to interpret complex data sets and communicate recommendations to stakeholders
- Experience collaborating with creative teams, UGC creators, or influencers
- Strong organizational skills
Responsibilities
- Own and execute performance marketing campaigns across key digital channels such as Meta, TikTok, Google, Snapchat, Apple Search Ads, and other emerging platforms
- Analyze core performance metrics including CAC, ROAS, LTV, payback period, funnel conversion, and retention
- Design, implement, and maintain structured experimentation frameworks across ads, creatives, landing pages, and offers
- Collaborate with creative, product, analytics, influencer, and growth teams
- Contribute to retention and lifecycle initiatives
- Manage multiple growth initiatives simultaneously
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