Sr. Growth Marketing Manager
New
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- Data analyticsA/B testing
Requirements
- 10+ years of hands-on experience in paid media and performance marketing roles.
- Proven expertise managing Google Ads, Meta Ads, and Microsoft Ads campaigns at scale.
- Strong ability to build both strategy and execution plans, with a bias toward hands-on implementation.
- Experience in healthcare, regulated industries, or consumer/patient acquisition environments is strongly preferred.
- Familiarity with HIPAA-compliant tracking, data privacy requirements, and regulated marketing practices.
- Experience managing multi-location or geo-targeted campaigns with complex supply-demand dynamics.
- Strong analytical mindset with the ability to translate data into actionable growth decisions.
- Experience with automation tools, API integrations, or AI-driven marketing workflows is a strong plus.
- Excellent communication and collaboration skills across cross-functional teams.
- Highly organized, accountable, and comfortable managing large budgets with precision.
Responsibilities
- Own and manage end-to-end performance marketing campaigns across Google Ads, Meta, Microsoft Ads, and additional emerging channels such as CTV and Pinterest.
- Optimize full-funnel performance, focusing not only on acquisition metrics but also on kept appointments and patient outcomes.
- Manage large-scale paid media budgets, ensuring efficient allocation and strong ROI across geographies and markets.
- Build and enhance marketing automation and reporting systems using APIs, AI tools, and advanced analytics workflows.
- Partner with operations teams to align paid media demand with provider capacity across different regions.
- Ensure proper tracking infrastructure and compliance with healthcare regulations, including HIPAA requirements.
- Design and execute structured A/B testing across audiences, creative assets, landing pages, and bidding strategies.
- Brief and coordinate external creative teams to continuously test and improve ad performance.
- Lead weekly performance reporting and deliver actionable insights and strategic recommendations to leadership.
- Manage geo-targeted campaign structures, budget pacing, and bidding strategies in a complex, multi-location environment.
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