Sr. Demand Generation Manager
New
United StatesFull-TimeManager
Salary125,000 - 145,000 USD per year
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Job Details
- Required Skills
- SalesforceHubSpot
Requirements
- Experience in B2B demand gen at a SaaS or infrastructure company.
- Experience selling to technical buyers like DevOps, platform engineering, or CTOs.
- Fluency in the modern demand gen stack including HubSpot or Marketo and Salesforce.
- Experience with LinkedIn Ads and Google Ads.
- Experience with intent data tools like 6sense or Bombora.
- Proficiency with at least one ABM platform.
- Ability to explain CAC, LTV, and payback period.
- Proven experience building programs from early-stage.
Responsibilities
- Build and execute multi-touch campaigns aimed at specific platform engineering and infrastructure personas.
- Manage paid social, paid search, content syndication, and digital programs.
- Manage budget allocation across channels.
- Build and run the livestream and webinar motion.
- Align with sales on target accounts and ICP definition.
- Collaborate with PMM and DevRel to fuel programs with content.
- Own metrics such as pipeline influence, new opportunities sourced, and channel efficiency.
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