Vice President - B2B Marketing & Demand Generation
New
Remote (U.S. based – West Coast California Candidates Preferred)Full-TimeVp
Salary190,000 - 225,000 USD per year
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Job Details
- Required Skills
- SalesforceLead GenerationDigital MarketingCRMHubSpot
Requirements
- Senior B2B marketing leadership experience
- Deep expertise in demand generation
- Strategic planning and execution capability
- Experience with CRM and marketing automation platforms such as HubSpot, Marketo, or Salesforce
- Experience managing campaigns for QSR, hospitality, or enterprise tech audiences
- Collaborative and data-driven mindset
Responsibilities
- Architect and execute a full-funnel demand generation strategy
- Develop customer-centric programs to drive lead generation, nurture, scoring, and conversion
- Launch high-impact digital campaigns, events, and field marketing initiatives
- Create content strategy including white papers, case studies, and videos
- Own and optimize the marketing tech stack including CRM and automation tools
- Lead sales development strategy and alignment between marketing and sales
- Oversee PR, media strategy, and agency relationships
- Lead company presence at tradeshows and client summits
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