Senior Analyst
New
W
We Are SocialAdvertising & Marketing
MexicoContractSenior
Salary not disclosed
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Job Details
- Languages
- English, Spanish
- Experience
- 4+ years
- Required Skills
- Artificial IntelligenceData AnalysisGoogle AnalyticsGoogle Workspace
Requirements
- 4+ years of experience in social media analytics or a similar role
- Bachelor's degree in Marketing, Communications, Statistics, or a related field
- Strong proficiency in social media analytics tools (e.g., Brandwatch, Sprinklr, Hootsuite, Google Analytics)
- Expertise in social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
- Excellent analytical and problem-solving skills
- Strong communication and presentation skills
- A strong command of data analytics and content performance metrics
- Fluent in English and Spanish
Responsibilities
- Develop and implement measurement frameworks for social media campaigns, defining KPIs and success metrics
- Monitor and analyze social media performance, using data to identify trends, patterns, and areas for optimization
- Build structured, client-ready presentations that detail the analysis, decision-making process, and outcomes
- Actively mentor and improve the technical and analytical capabilities of junior analysts
- Interpret complex data sets to inform business decisions
- Collaborate deeply with Strategy teams to develop research plans
- Create detailed reports and visualizations that communicate key findings to stakeholders
- Consistently leverage AI within Google Workspace and use NotebookLM to analyze research data
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