Digital Brand Manager, B2B Growth
New
The United States new hire base salary target ranges for this full-time position areFull-TimeManager
Salary103,710 - 149,340 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 5–8 years
- Required Skills
- Adobe Creative SuiteFigmaSEOWordPressHubSpotCanva
Requirements
- Bachelor’s degree in Marketing, Design, Digital Media, or a related field
- 5–8 years of experience in digital marketing, web management, or lifecycle marketing
- Experience owning a marketing website via CMS platforms like WordPress
- Hands-on experience building and optimizing email campaigns and landing pages in marketing automation platforms like HubSpot
- Strong understanding of conversion marketing, UX fundamentals, and content hierarchy
- Familiarity with technical SEO and AI-driven search (AIO)
- Ability to connect brand storytelling with performance marketing goals
- Experience with design tools such as Figma, Adobe Creative Suite, or Canva
- Growth mindset regarding new tools, including AI marketing tools
Responsibilities
- Own day-to-day management of Included Health’s marketing site in partnership with the Web Experience & Platform team
- Lead strategy, creation, and optimization of campaign and product landing pages
- Collaborate with copywriters and designers to translate campaign briefs into digital experiences
- Run an ongoing test-and-learn program for landing pages and email programs
- Ensure content on owned channels is optimized for search engines and LLMs
- Partner with Marketing Operations to define and track core digital KPIs
- Work with cross-functional teams to deliver designs that meet business objectives
- Stay current on digital trends and proactively recommend improvements
View Full Description & ApplyYou'll be redirected to the employer's site
