Senior Brand Content Marketer

New
A
AbsorbLearning Management Systems
Remote CANTemporarySenior
Salary not disclosed
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Job Details

Experience
At least 8 years’ experience
Required Skills
Artificial IntelligenceGoogle AnalyticsSEOAhrefs

Requirements

  • Degree in Journalism, English, Communications, Marketing, or a similar field
  • At least 8 years’ experience in a corporate content role
  • Active use of AI in your daily workflow
  • Ability to adapt messages across formats and channels
  • Experience in content writing for digital, social, and print platforms
  • Ability to manage multiple priorities and meet deadlines
  • Experience with marketing tools such as Claude, ClickUp, Google Analytics, Google Console, and Ahrefs
  • Experience writing in a corporate B2B environment

Responsibilities

  • Create non-commodity content based on customer interviews and SME-driven insight
  • Optimize existing webpages and copy for conversion and activation
  • Measure success in search visibility and conversion
  • Combine SEO, conversion copywriting, and growth marketing instincts
  • Apply taste and editorial judgment to AI-generated content drafts
  • Conduct research within the learning landscape to support GTM messaging
  • Ensure grammatical accuracy, message clarity, and consistent style
  • Monitor industry trends to make recommendations for timely content
  • Work in sprints driven by data and results
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