Senior Performance Marketing Manager, SMB
New
N
NerdWalletFinancial Services
This role will be remote (based in the U.S.)Full-TimeSenior
Salary100,000 - 170,000 USD per year
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Job Details
- Experience
- 3–6 years
- Required Skills
- SQLSalesforceSnowflakeLooker
Requirements
- 3–6 years of hands-on SEM and performance marketing experience
- Deep familiarity with Google Ads, Microsoft Ads, and SA360
- Proficiency with analytics and business intelligence tools such as Salesforce, Snowflake, Looker
- Strong analytical mindset and ability to interpret complex performance data
- Success designing and executing structured experiments
- Experience with or interest in paid social acquisition channels
- Ability to operate independently and balance multiple priorities
- Clear communication skills
- Strong collaboration skills
Responsibilities
- Own and optimize day-to-day SEM operations across SMB lending, credit cards, insurance, and banking verticals
- Design, execute, and analyze structured experiments across audiences, creative, bidding strategies, and landing page experiences
- Develop and maintain reporting frameworks and dashboards using Salesforce, Looker, Snowflake
- Manage and optimize campaigns across Google Ads, SA360, and Microsoft Ads
- Build and scale emerging paid social acquisition programs across platforms such as Meta, LinkedIn, and TikTok
- Independently drive initiatives from concept through launch and post-performance analysis
- Partner cross-functionally with Product, Analytics, BI, Creative, and Marketing teams
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