Director, Paid Media
New
United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 9–12 years
- Required Skills
- Data analyticsBudget management
Requirements
- 9–12 years of experience in paid media strategy and execution across digital and performance marketing channels.
- Strong expertise in search, social, programmatic, connected TV (CTV), and omni-channel media planning.
- Proven track record managing significant media budgets with measurable business impact and ROI optimization.
- Advanced analytical and problem-solving skills with a highly data-driven mindset.
- Experience leading cross-functional collaboration and influencing senior stakeholders in complex organizations.
- Bachelor’s degree or equivalent professional experience required.
- Familiarity with hospitality, franchise, retail, or multi-brand portfolio environments is considered a strong advantage.
- Experience leveraging first-party data strategies, audience segmentation, and AI-driven personalization tools.
- Strong communication and presentation skills with the ability to translate performance insights into actionable business recommendations.
- Relevant certifications across Google, Meta, CTV, or digital advertising platforms are a plus.
Responsibilities
- Develop and execute comprehensive omni-channel paid media strategies across brand awareness and performance marketing initiatives.
- Lead full-funnel media planning and optimization across channels including digital, CTV, search, social, and programmatic advertising.
- Oversee and manage large-scale paid media budgets, ensuring efficient spend allocation and strong return on investment.
- Partner closely with internal marketing, CRM, analytics, finance, PR, and digital teams to align messaging, audience targeting, and campaign objectives.
- Drive innovation through the use of first-party data, AI-powered targeting solutions, and emerging advertising technologies.
- Manage external media agency relationships to ensure seamless campaign execution, optimization, reporting, and performance measurement.
- Analyze campaign performance metrics and provide strategic recommendations to improve engagement, acquisition, and revenue outcomes.
- Present media strategies, insights, and business results to leadership teams and key stakeholders with confidence and clarity.
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