Senior Lifecycle Marketing Manager
New
W
Wild Alaskan CompanyE-commerce, Food/Beverage
Remote, USFull-TimeManager
Salary100,000 - 115,000 USD per year
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Job Details
- Experience
- 6–8+ years
- Required Skills
- Data AnalysisCRM
Requirements
- 6–8+ years of experience in CRM, loyalty, lifecycle marketing, or related roles.
- Proven experience owning CRM strategy and roadmap development in a DTC or Subscription environment.
- Deep expertise in marketing automation platforms (Iterable required).
- Extensive experience in audience segmentation, journey orchestration, and retention strategy.
- Demonstrated success leading testing and optimization programs at scale.
- Experience working in e-commerce, subscription services, food/beverage, or premium consumer brands.
- Strong understanding of customer data architecture, personalization, and martech ecosystems.
- Proficiency in analytics, reporting, and translating data into actionable insights.
- Strong project management and roadmap planning capabilities.
- Exceptional communication and stakeholder influence skills.
Responsibilities
- Own and evolve the loyalty and CRM strategy, including the subscription lifecycle vision.
- Develop and manage a multi-quarter testing and learning agenda for member engagement and retention.
- Oversee the design and execution of complex, automated lifecycle journeys across platforms.
- Lead audience strategy and segmentation frameworks.
- Ensure seamless orchestration of omnichannel campaigns across email, SMS/MMS, and the member experience.
- Establish and monitor KPIs focused on churn reduction, LTV, and member health.
- Own relationships with CRM vendors, specifically Iterable.
- Partner with Tech, Data, and Product to improve data integrity and system integrations.
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