Senior Manager, Search Marketing
New
USAFull-TimeManager
Salary140,000 - 155,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisBudget managementA/B testing
Requirements
- 7+ years of hands-on paid search experience.
- At least 3 years managing programs of $5M+ annual spend.
- Demonstrated track record of scaling a paid search program.
- Deep expertise in Google Ads and Microsoft Advertising, including SA360, Performance Max, and Smart Bidding.
- Experience working with lagged or downfunnel conversion data and multi-touch attribution.
- Ability to build measurement frameworks and pressure-test assumptions.
- Strong cross-functional communication skills.
- Comfort working autonomously in a remote-first environment.
Responsibilities
- Own day-to-day strategy and execution across paid search programs on Google Ads and Microsoft Advertising.
- Manage a $10–30M annual search budget with full accountability for CPL and conversion rate.
- Build and maintain keyword architecture, match type strategy, and ad group structure.
- Collaborate with creative teams for ad copy strategy and A/B testing.
- Develop measurement frameworks to track long, offline-influenced conversion cycles.
- Integrate downfunnel performance signals into bidding and budgeting strategy.
- Manage agency partners and platform relationships.
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