Lifecycle Marketing Manager
New
K
KoyfinFintech
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Artificial IntelligenceData AnalysisProduct ManagementSaaS
Requirements
- Experience in growth, lifecycle, or customer marketing PM work at a high-volume business, ideally Prosumer SaaS or Consumer
- Created and shipped lifecycle email programs and in-app messaging campaigns
- Analytical mindset; experience thinking in funnels, cohorts, and decile scoring
- Desire to perform hands-on work rather than managing a team
- Experience automating parts of your own job
- Curiosity and proactive data-driven investigation skills
Responsibilities
- Map the full customer journey end to end, from signup to the moments that predict paid conversion, and then to the behaviors that signal long-term engagement
- Quantify the breakages: where does the funnel leak, by how much, and against which user segments
- Design and run experiments to address the largest breakages using the tools best suited to each opportunity, including in-app prompts, email, onboarding redesign, pricing prompts, and feature surfacing
- Own the full lifecycle communication stack: email, in-app messages, push, tooltips, empty states, upgrade prompts, and win-back campaigns
- Define success with clear KPIs, track them on a regular cadence, and keep the team aligned around them
- Use AI aggressively for lifecycle copy, segmentation, lead scoring, alerts, and personalization
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