- Serve as the hands-on technical owner of the marketing technology stack (Marketo, webinar tools, ABM tools, email platforms).
- Own core operational programs including lead lifecycle, scoring, and nurture architecture.
- Manage integrations, troubleshooting sync failures, routing errors, and field mapping.
- Maintain email channel operations, including segmentation, personalization logic, and deliverability governance.
- Own tracking and attribution infrastructure to ensure accurate and accessible performance reporting.
- Define and maintain data hygiene, deduplication, and enrichment processes.
- Partner with Demand Gen, Events, and Sales teams to prioritize and execute system requirements.
- Direct external execution agencies and define technical standards for campaign builds.
- Implement AI-driven automation for scoring, segmentation, and quality assurance.
Salesforce