Americas Field Marketing Manager
New
US-RemoteFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- Project ManagementDigital MarketingCRMData analyticsSaaS
Requirements
- Bachelor’s degree
- 3–5 years of experience in B2B field marketing, ideally within SaaS or data analytics
- Proven track record in building and executing regional, multi-channel marketing plans within budget
- Proficient in marketing automation platforms and CRM systems
- Strong project management skills
- Excellent written and verbal communication
- Experience with short-form content creation (e.g., emails, web copy, blog posts, invites)
- Hands-on use of digital channels including social and email
- Comfortable using a variety of MarTech tools
Responsibilities
- Develop and execute a regional market-entry and account-based marketing plan to drive lead generation, conversion, and pipeline growth in close collaboration with the AMER sales team.
- Act as the primary marketing liaison to Sales, maintain regular communication to align goals, share updates, and gather feedback.
- Build the market-entry strategy based on overall marketing strategy, sales input, available budget, and marketing capabilities.
- Earn trust and provide guidance to Sales on how to best leverage marketing programs and resources.
- Own the regional marketing plan in partnership with Sales, ensuring alignment and shared accountability.
- Collaborate across marketing organization to ensure AMER priorities are reflected in broader campaigns and initiatives.
- Plan and execute field marketing activities including events, webinars, digital campaigns, and email marketing.
- Monitor and report on campaign performance, drawing insights to improve future efforts.
- Advocate for regional needs in global integrated campaign planning, contributing local market insights and trends.
- Adapt corporate programs and content for AMER audiences to ensure local relevance and impact.
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