Ad Creative Strategist
New
C
Careers with WM Partners' Portfolio CompaniesHealth and Wellness
Remote, East Coast US. Miami is preferred., East Coast USFull-TimeMiddle
Salary115,000 - 130,000 USD per year
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Job Details
- Experience
- 3–6+ years
- Required Skills
- Data Analysis
Requirements
- 3–6+ years of experience in creative strategy, performance marketing, or related roles.
- Experience developing paid ad creative for DTC, eCommerce, CPG, or wellness brands.
- Strong understanding of Meta, TikTok, YouTube, Google, UGC, and paid social creative formats.
- Ability to write clear creative briefs, ad hooks, scripts, and messaging angles.
- Strong analytical fluency to read performance data and translate into creative direction.
- Understanding of acquisition metrics (CAC, CPA, ROAS, CTR, CVR, AOV, LTV).
- Customer research skills to mine reviews, comments, and competitor data.
- Comfort working with designers, editors, creators, copywriters, and agencies.
- Ability to operate in a lean, fast-moving environment.
- Interest in health, wellness, and supplements.
Responsibilities
- Define and lead paid ad creative strategy across key platforms with a focus on Meta and TikTok.
- Build and manage a structured performance creative process.
- Lead research on customer insights, reviews, and competitive actions.
- Develop ad concepts, hooks, angles, scripts, and creative briefs.
- Use AI tools and workflows to track, evaluate, and generate ad creatives.
- Maintain a clear creative testing library with learnings and recommendations.
- Analyze ad performance metrics like CTR, CVR, CAC, CPA, and ROAS.
- Distill insights into executive-level updates.
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