Marketing Specialist, New Logo Acquisition
New
United StatesFull-TimeMiddle
Salary78,000 - 95,000 USD per year
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Job Details
- Experience
- 2–4 years
- Required Skills
- Project ManagementSalesforceA/B testingHubSpotAsana
Requirements
- 2–4 years of experience in marketing, ideally within B2B SaaS or demand generation.
- Proven experience designing and executing email marketing campaigns.
- Strong copywriting skills for emails, landing pages, and content.
- Experience with marketing automation platforms (e.g., HubSpot).
- Experience with CRM platforms (e.g., Salesforce).
- Experience with webinar tools such as Zoom.
- Strong organizational and project management skills.
- Collaborative mindset and ability to work across teams.
- Ability to learn niche industries like landscaping or arboriculture.
Responsibilities
- Build, execute, and optimize targeted email marketing campaigns with A/B testing.
- Coordinate direct mail and gifting initiatives for high-value prospects.
- Plan and execute webinars including registration and post-event nurturing.
- Partner with marketing operations on campaign structures and Asana workflows.
- Collaborate on field marketing campaigns, event promotion, and account targeting.
- Create acquisition-focused email content like newsletters and promotions.
- Maintain website landing pages and ensure optimized lead capture.
- Track campaign metrics and refine strategies based on data insights.
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