Campaign & Pipeline Marketing Manager
New
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–5+ years
- Required Skills
- Project ManagementCRMData analytics
Requirements
- 3–5+ years of experience in B2B marketing, demand generation, pipeline marketing, campaign marketing, or growth marketing roles
- Proven hands-on experience building and executing multi-channel marketing campaigns with measurable business impact
- Strong ability to connect data insights, audience needs, messaging strategy, and business objectives into cohesive campaigns
- High fluency with AI tools and comfort integrating them into daily marketing workflows for speed and quality improvement
- Strong project management skills with the ability to operate independently in a fast-paced, high-ownership environment
- Excellent communication and collaboration skills, with experience working across Sales, Product, and Marketing teams
- Analytical mindset with the ability to evaluate campaign performance and iterate based on data-driven insights
- Creative thinker with a strong bias for execution, experimentation, and continuous improvement
Responsibilities
- Build and execute integrated, pipeline-driven marketing campaigns aligned with GTM priorities, demand generation goals, and revenue targets
- Translate audience insights, market trends, and performance data into actionable campaign concepts, messaging, and multi-channel execution plans
- Own the full campaign lifecycle from planning and briefing through execution, launch coordination, and post-campaign follow-up
- Partner closely with cross-functional teams including Product Marketing, Sales, SDRs, Marketing Operations, Content, and Field Marketing to ensure alignment and impact
- Leverage AI tools to accelerate research, messaging development, content ideation, campaign structuring, and execution workflows
- Analyze campaign performance and provide clear recommendations for optimization, iteration, and scaling of successful initiatives
- Develop repeatable campaign frameworks, playbooks, and processes to improve consistency and execution efficiency
- Support experimentation across ABM programs, email, webinars, digital campaigns, partnerships, and content-driven pipeline motions
- Continuously identify creative ways to engage target audiences and improve funnel progression and conversion outcomes
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