Industry Marketing Campaigns Manager
New
N
NewRocketServiceNow Partner
Remote – United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of B2B marketing experience with at least 3 years focused on industry or vertical marketing, or demand generation
- Required Skills
- SalesforceCRMHubSpot
Requirements
- 5+ years of B2B marketing experience.
- 3+ years focused on industry/vertical marketing or demand generation within Banking, Financial Services, or Telecom.
- Proven success executing integrated campaigns for enterprise or mid-market segments.
- Fluency in industry-specific business priorities and regulatory environments.
- Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, Hubspot, Marketo).
- Strong cross-functional collaboration and communication skills.
- Experience with campaign attribution reporting.
Responsibilities
- Develop and own industry-specific integrated campaign plans for Banking, Financial Services, Technology, and Telecom verticals.
- Design full-funnel campaigns across digital, email, events, paid media, and ABM channels.
- Build campaign briefs, messaging frameworks, and audience segmentation strategies.
- Manage campaign calendars, budget, and execution timelines.
- Leverage AI tools for content creation, personalization, and performance analysis.
- Partner with sales and Client Partners to align messaging with buyer conversations.
- Drive top-of-funnel demand and build ABM programs for named accounts.
- Develop industry messaging guides and competitive positioning assets.
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