Pipeline Marketing Manager
New
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience in paid media
- Required Skills
- Lead GenerationData analytics
Requirements
- 5+ years of experience in paid media, with strong specialization in Meta advertising and lead generation campaigns
- Proven ability to manage multiple client accounts and consistently meet performance targets
- Strong copywriting and messaging skills, including experience writing conversion-focused ads and scripts
- Experience with tracking systems, pixels, analytics tools, and basic marketing automation setups
- Strong analytical skills with the ability to interpret data and translate it into actionable optimization strategies
- Excellent communication skills with the ability to present performance insights clearly to clients
- Strong ownership mindset with the ability to operate independently and solve problems proactively
- Experience in appointment-based funnels or high-ticket lead generation is strongly preferred
Responsibilities
- Own end-to-end client accounts and serve as the primary point of contact for strategy, performance, and optimization
- Lead recurring client meetings to review campaign results, align on priorities, and define next steps
- Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment setting
- Manage budgets, targeting strategies, bidding structures, and creative testing to achieve performance goals
- Develop ad copy, messaging angles, hooks, and video sales letter scripts tailored to financial audiences
- Monitor campaign performance daily and implement optimizations to improve conversion efficiency
- Set up and manage tracking infrastructure including pixels, conversion events, and automation workflows
- Troubleshoot campaign or technical issues and ensure smooth execution across platforms and systems
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