VSL Marketing Manager / VSL Specialist
New
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisAccount ManagementLead Generation
Requirements
- 5+ years of experience in paid media and performance marketing, with strong expertise in Meta advertising platforms.
- Proven success managing multiple client accounts and consistently achieving campaign performance and retention goals.
- Strong copywriting and storytelling abilities, particularly in VSL development and conversion-focused advertising.
- Experience with conversion tracking, marketing automation tools, and technical campaign setup processes.
- Familiarity with appointment-setting funnels, lead generation campaigns, and high-ticket sales environments.
- Experience within financial services or similar regulated industries is considered a strong advantage.
- Comfortable using AI-powered tools to enhance creative workflows and campaign efficiency.
- Excellent communication and relationship-building skills.
- Highly organized, proactive, detail-oriented, and capable of balancing strategic thinking with execution.
Responsibilities
- Own and manage a portfolio of client accounts, serving as the primary strategic and operational point of contact.
- Lead bi-weekly client meetings to review campaign performance, communicate recommendations, and align on business objectives.
- Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment-setting performance.
- Develop compelling ad copy, hooks, messaging frameworks, and VSL scripts tailored to high-ticket financial services audiences.
- Monitor campaign KPIs daily, adjusting targeting, creative strategies, and bid management to achieve performance goals.
- Collaborate with creative teams and video editors to produce effective marketing assets and optimize campaign messaging.
- Configure and maintain technical integrations, including tracking pixels, automation workflows, lead routing systems, and scheduling tools.
- Troubleshoot campaign and platform issues while proactively identifying opportunities for improvement and scaling.
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