Director, Messaging Reactivation
New
L
LP Careers PageDigital Media
United States (remote)Full-TimeDirector
Salary not disclosed
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Job Details
- Required Skills
- LeadershipSQLData analytics
Requirements
- Deep, hands-on experience with email sending infrastructure at the ESP level.
- Track record managing deliverability across major ISPs.
- Experience designing engagement scoring, audience segmentation, or behavioral targeting systems.
- Proven revenue ownership.
- Experience operating email at high volume.
- Strong data fluency, including SQL proficiency.
- People leadership experience with direct reports.
Responsibilities
- Own the reactivation revenue number across all brands and report to the CDO.
- Decide which audiences to reactivate, at what volume, and through which channels.
- Design and run tests to validate reactivation approaches.
- Build repeatable, automated reactivation workflows.
- Own warmup and scaling strategy for new IPs and sending domains.
- Monitor deliverability across major ISPs and manage ESP configuration.
- Design engagement scoring and segmentation models.
- Analyze campaign and pipeline performance to identify trends and opportunities.
- Lead direct reports with accountability for their growth and output.
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