Product Marketing & GTM Lead
New
P
PavagoB2B SaaS
Colombia. Mexico. Brazil. Costa Rica, Flexible with overlap for U.S. business collaborationFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 4–8 years
- Required Skills
- CRM
Requirements
- 4–8 years of experience in product marketing, demand generation, growth marketing, or GTM strategy
- Proven experience as an early GTM hire (employee #1–5 preferred)
- Experience leading at least one successful B2B SaaS product launch end-to-end
- Strong copywriting and messaging ability
- Experience managing outreach, campaigns, and launch execution
- Ability to build scalable systems and processes
- Experience in early-stage B2B SaaS startups
- Familiarity with product-led growth and beta testing programs
Responsibilities
- Own full GTM strategy and execution for multiple B2B SaaS products
- Identify, recruit, and engage beta users
- Develop compelling product positioning and messaging
- Build landing pages, email campaigns, and user onboarding sequences
- Execute creative outreach strategies for early adopters
- Document GTM learnings and build repeatable launch playbooks
- Coordinate with stakeholders to ensure successful launches
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