Regional Marketing Program Manager
New
UK, Western European time zonesFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3–5 years
- Required Skills
- Project Management
Requirements
- 3–5 years of experience in B2B marketing, with a strong focus on event marketing, field marketing, or program management.
- Experience within B2B SaaS, GIS, mapping technology, or location intelligence environments is highly preferred.
- Proven track record of managing both virtual webinars and in-person events, including trade shows or customer conferences.
- Strong copywriting and content creation skills, with the ability to translate technical topics into engaging marketing messaging.
- Hands-on experience with email marketing tools, marketing automation platforms, and campaign performance optimization.
- Strong analytical skills with experience tracking KPIs, reporting results, and using data to improve marketing outcomes.
- Excellent organizational and project management abilities with a strong attention to detail and execution discipline.
- Ability to work independently in a remote or hybrid, cross-border environment across Western Europe.
- Strong communication and stakeholder management skills, with confidence in coordinating external partners and internal teams.
- Fluency in English is required; additional fluency in German or French is a strong advantage.
Responsibilities
- Plan, coordinate, and execute a comprehensive regional event and webinar calendar across Western Europe, including in-person events, partner roadshows, and virtual sessions.
- Manage end-to-end event execution, including logistics, vendor coordination, budgeting, platform setup, and performance tracking.
- Develop detailed project plans, timelines, and task lists to ensure seamless delivery of all marketing programs and events.
- Serve as the primary marketing liaison for regional partners, supporting co-marketing initiatives and joint event execution.
- Coordinate closely with sales teams to ensure proper tracking, scoring, and follow-up of event-generated leads and attendees.
- Create compelling copy for landing pages, email campaigns, social media posts, and webinar promotional materials.
- Adapt global messaging to local Western European audiences within the B2B SaaS and location intelligence space.
- Lead regional email marketing initiatives, including campaign setup, A/B testing, optimization, and performance analysis.
- Monitor and analyze marketing metrics to evaluate event performance and improve future campaign effectiveness.
- Ensure consistent, high-quality communication with customers, prospects, and VIP attendees before, during, and after events.
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