Global Marketing Manager
New
Remote, UK / Chiswick, London, UKFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementSEOLead GenerationDigital MarketingCRM
Requirements
- 5+ years of B2B marketing experience, preferably within Clinical Research, CRO, Pharmaceutical, Biotechnology, or Healthcare services.
- Bachelor’s degree in Marketing, Life Sciences, Communications, Business, or related field.
- Strong understanding of clinical trial processes and the life sciences industry.
- Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).
- Proven experience managing digital marketing campaigns and lead generation programs.
- Excellent written and verbal communication skills.
Responsibilities
- Develop and implement annual marketing plans aligned with company growth objectives.
- Support brand positioning and market differentiation within the CRO and life sciences sector.
- Create and execute lead generation campaigns targeting pharmaceutical, biotech, and medical device companies.
- Support sales and business development teams with marketing collateral, presentations, and campaign assets.
- Manage marketing-qualified lead (MQL) generation and nurture campaigns through CRM and marketing automation platforms.
- Manage digital campaigns including LinkedIn advertising, webinars, and content syndication.
- Oversee website content, SEO/SEM strategy, email marketing, and social media activity.
- Develop high-quality marketing content including case studies, white papers, and thought leadership.
- Manage participation in industry conferences, trade shows, and networking events.
- Monitor marketing KPIs including lead generation, campaign performance, and engagement metrics.
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