Paid Media Buyer
L
LagoDigital Marketing
Mexico. Colombia. Argentina. Brazil. Costa Rica. Uruguay; PH / LATAM / EE, 9:00 AM - 6:00 PM Mountain Standard TimeFull-TimeMiddle
Salary1,600 - 2,400 USD per month
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Job Details
- Experience
- 3+ years
- Required Skills
- Digital MarketingData analyticsA/B testing
Requirements
- 3+ years of experience in Facebook and Google Ads campaign management.
- Understanding of omnichannel marketing and cross-platform ad strategies.
- Proficiency with GA4, Google Tag Manager (GTM), and Data Analytics tools.
- Experience creating and editing ad creatives (video, graphics, copywriting).
- Analytical mindset with strong attention to detail.
- Excellent communication and collaboration skills.
- Agency experience is a plus.
Responsibilities
- Plan, execute, and optimize paid campaigns across Facebook, Instagram, Google, YouTube, TikTok and other digital platforms.
- Develop data-backed ad strategies aligned with marketing goals and target KPIs.
- Manage ad budgets, monitor campaign performance, and make real-time adjustments for maximum results.
- Collaborate with the creative team to produce eye-catching visuals and engaging video ads.
- Conduct A/B testing on ad creatives, targeting, and copy variations.
- Track, analyze, and report on campaign metrics using GA4, Google Ads, and Meta Ads Manager.
- Stay updated with the latest trends, tools, and best practices in paid media and digital marketing.
- Coordinate all campaign management with Account Managers.
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