Director, Growth
New
Work remotely from anywhere in the U.S. or at Olo's headquarters in NYCFull-TimeDirector
Salary160,000 - 190,000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- SQLCRMData analytics
Requirements
- 6+ years of growth, performance marketing, or consumer growth strategy & operations experience.
- 3+ years in a senior individual contributor or player-coach role at a consumer marketplace, app, or two-sided platform.
- Track record of scaling consumer acquisition through non-paid channels.
- Deep CRM and lifecycle experience (email, push, in-app, SMS).
- Quantitatively rigorous, comfortable with SQL and AI tools.
- Fluent in experiment design, CAC, LTV, payback, and cohort retention analysis.
- Bias to action and comfort with ambiguity.
Responsibilities
- Own the guest acquisition strategy for the Olo Network, including annual planning, quarterly targets, and channel-level forecasts.
- Activate 40M+ existing Olo account holders as a recurring source of incremental orders.
- Architect acquisition programs involving restaurant partners, co-marketing, and viral loops.
- Create a lifecycle program to convert first-time orderers into repeat guests.
- Build a rigorous experimentation roadmap including A/B tests, incrementality tests, and marketing mix modeling.
- Define and own growth dashboards, acting as the source of truth for CAC, LTV, and channel attribution.
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