Director, Creator Growth
New
L
LaterInfluencer Marketing
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.Full-TimeDirector
Salary175,000 - 225,000 USD per year OTE
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Job Details
- Languages
- English
- Experience
- 8+ years
- Required Skills
- Data analyticsA/B testing
Requirements
- 8+ years of experience in growth marketing, demand generation, or PLG roles.
- Direct ownership of self-serve acquisition and activation funnels.
- Hands-on experience running structured experimentation programs (A/B, multivariate, CRO).
- Background at a PLG-oriented company, developer tools, consumer app, or creator economy platform.
- Strong data orientation with experience in analytics tools and behavioral data.
- Experience partnering closely with Product and Engineering teams.
- Proven ability to manage paid acquisition channels (search, social, video) with a PLG lens.
- Experience managing and growing a team.
- Strong written and verbal communication skills in English.
Responsibilities
- Own the creator PLG strategy end to end, defining the self-serve acquisition model, funnel architecture, and channel mix.
- Set the annual and quarterly GTM plan for creator PLG, including goals, experimentation roadmap, and success metrics.
- Map the full creator funnel from first awareness through onboarding to identify leverage points.
- Define where PLG and SLG motions intersect and build shared pipeline logic.
- Own conversion rate optimization across the creator acquisition funnel.
- Build and run a structured experimentation program including A/B and multivariate tests.
- Partner with Product and Engineering to surface friction in the creator onboarding experience.
- Build, manage, and develop a high-performing creator PLG team.
- Define the PLG measurement framework for creators, including funnel metrics and downstream health metrics.
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