VP, Creator Growth
New
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates.Full-TimeVp
Salary200,000 - 275,000 USD per year OTE
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Job Details
- Languages
- English
- Experience
- 8+ years
- Required Skills
- Data analytics
Requirements
- 8+ years of experience in creator marketing, growth marketing, or GTM roles.
- Experience at a social media platform, creator economy company, or affiliate/influencer marketing business.
- Proven track record of building sales-led or sales-assisted growth programs.
- Experience partnering closely with Sales teams on GTM playbooks and enablement.
- Strong data orientation with ability to define success metrics and measurement frameworks.
- Experience managing and growing a team.
- Strong written and verbal communication skills in English.
- Familiarity with affiliate marketing mechanics or creator monetization models.
- Experience with social platform creator programs like TikTok, Instagram, YouTube, or Pinterest.
Responsibilities
- Own the creator SLG strategy end to end, defining the acquisition model, segmentation approach, and channel mix.
- Set the annual and quarterly GTM plan for creator SLG acquisition.
- Build and run full-funnel creator acquisition campaigns spanning outbound, events, social, partnerships, and targeted paid.
- Lead creator segmentation and targeting in collaboration with Data Science and Marketing Ops.
- Partner with Sales leadership to design creator-facing value propositions and acquisition playbooks.
- Serve as the primary marketing partner to the Sales team for creator acquisition.
- Build, manage, and develop a high-performing creator SLG marketing team.
- Define the measurement framework and report performance to senior leadership.
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