Head of Growth
New
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- Data analytics
Requirements
- 6+ years of growth, performance marketing, or acquisition leadership experience within high-growth DTC brands
- Proven experience owning and scaling growth performance with accountability for MER, CAC, LTV, and profitability
- Deep expertise across paid media platforms including Meta and Google
- Experience managing significant advertising budgets
- Strong understanding of attribution, full-funnel strategy, and subscription dynamics
- Experience partnering closely with Creative teams to drive performance through testing
- Highly analytical with strong strategic judgment
- Strong leadership, communication, and cross-functional collaboration skills
- Comfortable operating independently in a fast-paced, high-growth remote environment
Responsibilities
- Own company-wide growth performance across acquisition, retention, funnel efficiency, and profitable scale
- Develop and execute growth strategies across paid media, lifecycle marketing, landing pages, creative testing, and customer experience
- Lead and scale paid media performance across Meta, Google, YouTube, and emerging channels
- Build and maintain structured experimentation roadmaps across audiences, offers, funnels, landing pages, creative, and retention initiatives
- Partner closely with Creative to define testing priorities and guide creative direction using data
- Monitor MER, CAC, LTV, contribution margin, and other key growth metrics
- Identify and prioritize new growth opportunities across acquisition, CRO, and retention
- Own growth reporting, dashboards, forecasting, and weekly performance reviews
- Build scalable systems, processes, and operational foundations
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