VP of Growth Marketing
New
United StatesFull-TimeVp
Salary225,000 - 300,000 USD per year
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Job Details
- Experience
- 8+ years of experience leading growth marketing, performance marketing, digital acquisition, or full-funnel marketing functions, including at least 5 years in leadership roles.
- Required Skills
- Data analytics
Requirements
- 8+ years of experience leading growth marketing, performance marketing, digital acquisition, or full-funnel marketing functions.
- At least 5 years in leadership roles.
- Proven track record of scaling high-budget, multi-channel growth programs.
- Deep expertise across paid media, digital acquisition, lifecycle marketing, attribution modeling, funnel optimization, forecasting, and growth analytics.
- Strong experience with platforms such as Google, Meta, TikTok, YouTube, programmatic advertising, and affiliate marketing.
- Demonstrated ability to build and manage high-performing remote teams and hybrid in-house/agency operating structures.
- Strong analytical mindset with expertise in performance measurement and unit economics.
- Exceptional communication and executive presentation skills.
- Entrepreneurial and execution-oriented approach.
Responsibilities
- Lead the overall growth marketing strategy across all acquisition, retention, lifecycle, partnership, and performance marketing channels.
- Develop and execute scalable multi-year growth initiatives.
- Optimize multi-channel marketing performance across platforms such as Google, Meta, TikTok, YouTube, affiliate networks, and creator partnerships.
- Build and maintain forecasting models, attribution systems, and performance dashboards.
- Oversee a hybrid marketing operating model by managing internal growth teams alongside agency and external partner relationships.
- Drive ongoing experimentation and conversion optimization across landing pages and patient journeys.
- Partner closely with product, brand, lifecycle, communications, legal, and clinical stakeholders.
- Expand growth opportunities through influencer marketing, referral programs, and other scalable channels.
- Lead, mentor, and develop a high-performing remote marketing organization.
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