Creative Director, Lifecycle & Organic Growth
New
United StatesFull-TimeSenior
Salary135,000 - 185,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Cross-functional collaborationCRM
Requirements
- 7+ years of experience in creative marketing, copywriting, or lifecycle/organic growth roles within consumer-focused brands.
- Strong portfolio demonstrating excellence in copywriting, tone development, and customer-facing messaging across multiple channels.
- Deep expertise in CRM, lifecycle marketing, email, SMS, and organic content strategy.
- Ability to translate complex or emotionally sensitive topics into clear, engaging, and human-centered messaging.
- Strong understanding of audience development, community dynamics, and modern social platforms.
- Experience working in fast-paced, high-growth environments with cross-functional collaboration.
- First-principles thinker with strong qualitative reasoning and customer empathy.
- Comfortable influencing analytical or data-driven stakeholders while advocating for brand and creative excellence.
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
Responsibilities
- Lead the transformation of lifecycle and CRM communications across email, SMS, push, and in-app messaging, shifting tone from transactional to human-centered and value-driven.
- Define and evolve the brand voice across organic and lifecycle channels, ensuring consistency, clarity, and emotional resonance.
- Collaborate with product, design, growth, and insights teams to translate user behavior and data into compelling, empathetic messaging strategies.
- Develop creative frameworks and messaging systems that improve engagement, trust, and long-term customer retention.
- Own copy development for customer journeys, feature launches, and ongoing communications across lifecycle stages.
- Expand scope into broader organic growth channels, including social media and community-driven platforms, as brand voice matures.
- Use qualitative insights, customer pain points, and behavioral data to shape narratives that strengthen brand affinity and customer relationships.
- Contribute to strategy discussions on how storytelling and copy can drive measurable business and growth outcomes.
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