Creative Strategist Lead
M
MedialiciousGrowth Marketing
Malta Office, Isle of Man, Poland, RomaniaContractLead
Salary not disclosed
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Job Details
- Required Skills
- Data Analysis
Requirements
- Proven creative strategy experience at a performance-driven agency or in-house team with measurable results
- Deep UGC and influencer expertise
- Strong scriptwriting skills and comfort shaping video content from concept to final cut
- Data fluency (CTR, CPI, ROAS, hook rates, and retention curves)
- Team leadership experience with the autonomy to operate without constant oversight
- Ability to thrive in fast-paced environments
Responsibilities
- Own creative strategy for Social Casino accounts across Paid Social, Programmatic, and App Store channels
- Generate concepts and briefs for UGC, influencer, Motion Graphics, and Playable content that convert
- Lead and mentor a small team of strategists, copywriters, and video editors while maintaining high creative standards
- Write scripts and shape storyboards for video content, working with both in-house teams and external creators
- Partner with media buyers to analyze performance data and turn insights into the next round of creative iterations
- Build winning frameworks and maintain a library of high-performing angles, hooks, and creative approaches
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