- Own creative strategy for Social Casino accounts across Paid Social, Programmatic, and App Store channels
- Generate concepts and briefs for UGC, influencer, Motion Graphics, and Playable content that convert
- Lead and mentor a small team of strategists, copywriters, and video editors while maintaining high creative standards
- Write scripts and shape storyboards for video content, working with both in-house teams and external creators
- Partner with media buyers to analyze performance data and turn insights into the next round of creative iterations
- Build winning frameworks and maintain a library of high-performing angles, hooks, and creative approaches
Data Analysis