Retention Manager for Apparel Subscriptions
New
ArgentinaFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Advanced English (mandatory); Spanish a plus.
- Experience
- 7+ years in retention marketing; 5+ years in leadership roles
- Required Skills
- Data AnalysisCross-functional Team LeadershipCRM
Requirements
- 7+ years in retention marketing, ideally in digital-first/e-commerce environments.
- 5+ years in leadership roles managing cross-functional teams.
- Bachelor’s in Business, Marketing, Engineering, Analytics, or related field.
- Proven ability to lead high-impact retention strategies.
- Strong analytical mindset, skilled at interpreting customer data.
- Exceptional communication and collaboration across functions.
- Solid understanding of CRM, lifecycle management, and retention tactics.
- Excellent organizational skills with ability to manage multiple priorities.
- Advanced English proficiency.
- Strong knowledge of analytics tools.
Responsibilities
- Own and scale Retention channels (Email, SMS, Push, WhatsApp) for Apparel brands.
- Lead strategies from onboarding and transactional flows to winback and loyalty campaigns.
- Maximize impact by aligning messaging, segmentation, and frequency to reduce fatigue and unsubscribes.
- Partner with Growth, Creative, Data, and IT squads to execute campaigns and automated flows.
- Benchmark top competitors weekly to inform creative calendars and strategy.
- Define quarterly objectives and initiatives balancing innovation with flawless execution.
- Monitor and present metrics such as repurchase rate, conversion, and LTV/CAC.
- Foster a test-and-learn environment to unlock new growth opportunities.
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