Senior GTM Strategy Manager (Product & Customer Marketing)
D
D2LCloud / EdTech
Remote - Canada; Kitchener, Ontario; Toronto, OntarioFull-TimeSenior
Salary80,000 - 115,000 CAD per year
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Job Details
- Experience
- 7–10+ years
- Required Skills
- SalesforceJiraCross-functional Team Leadership
Requirements
- 7–10+ years of experience in B2B SaaS marketing (product marketing, customer/lifecycle marketing, or GTM strategy roles).
- Proven track record leading cross-functional GTM initiatives or product launches.
- Strong understanding of SaaS go-to-market models, product lifecycle, and customer expansion strategies.
- Experience building or improving GTM processes, planning frameworks, or operating models.
- Experience working closely with Product, Customer Success, and Revenue teams.
- Strong analytical skills with experience defining KPIs and working with Marketing Ops.
- Experience with tools such as Salesforce, MCAE, Jira, or similar.
- Exceptional written and verbal communication skills; comfortable presenting to senior leadership.
Responsibilities
- Define and own the GTM strategy and planning frameworks for product launches, feature releases, and customer growth initiatives.
- Build and manage processes that connect product development cycles with marketing readiness.
- Partner with Customer Marketing and Customer Success to translate product innovation into programs that drive adoption, expansion and advocacy.
- Provide strategic direction and oversight for large, cross-functional marketing campaigns.
- Define KPIs and success metrics for GTM initiatives and customer marketing programs.
- Design and implement scalable GTM frameworks (e.g., launch tiers, campaign planning, intake processes).
- Lead cross-functional planning and communication to ensure GTM initiatives are understood, adopted, and executed successfully.
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