- Define and own the GTM strategy and planning frameworks for product launches, feature releases, and customer growth initiatives.
- Build and manage processes that connect product development cycles with marketing readiness.
- Partner with Customer Marketing and Customer Success to translate product innovation into programs that drive adoption, expansion and advocacy.
- Provide strategic direction and oversight for large, cross-functional marketing campaigns.
- Define KPIs and success metrics for GTM initiatives and customer marketing programs.
- Design and implement scalable GTM frameworks (e.g., launch tiers, campaign planning, intake processes).
- Lead cross-functional planning and communication to ensure GTM initiatives are understood, adopted, and executed successfully.