- Develop and execute go-to-market plans for products, features, and services across D2L’s segments.
- Create and maintain value proposition frameworks that connect buyer needs to D2L solutions.
- Translate complex product capabilities and technical concepts into clear, customer-focused narratives.
- Develop sales enablement tools, including battlecards, objection-handling guidance, and product FAQs.
- Monitor market trends, competitive positioning, and buyer needs to inform strategy.
- Measure and report on product marketing activities, launch performance, and sales enablement effectiveness.