Senior Growth Product Marketing Manager
New
L
LastPassSaaS Cybersecurity
Remote - USFull-TimeSenior
Salary89,600 - 100,000 USD per year
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Job Details
- Required Skills
- Microsoft Power BISaaSA/B testing
Requirements
- Proven experience in product, growth, or lifecycle marketing in SaaS or PLG environments.
- Track record of driving trial-to-paid conversion through experimentation.
- Hands-on experience with Marketo, Pendo, Amplitude, and Power BI.
- Strong analytical skills with expertise in data-driven decision making.
- Excellent communication and collaboration skills.
- Fluency with AI tools for growth marketing and data analysis.
- Self-starter mindset and strong problem-solving abilities.
Responsibilities
- Lead experimentation and conversion strategies for Teams and Business trial users.
- Own the communication strategy for trial users to drive conversion.
- Design, develop, and execute A/B tests across email and in-product messaging.
- Use analytics tools to analyze performance and refine strategies.
- Collaborate with Product, UX, Marketing, and Customer Experience teams.
- Bring fresh ideas for onboarding flows, email sequences, and segmentation.
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