Senior Marketing Measurement & Analytics Lead
New
T
TradeifyFintech / Trading
Location: Remote - USA; Canada Compensation: Base Compensation Range: CA$136K – CA$163K, Must overlap with North American working hours (ET preferred)Full-TimeSenior
Salary100,000 - 120,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Microsoft Power BIGoogle AnalyticsTableauBigQuery
Requirements
- 5+ years of experience in Marketing/Growth Analytics, Marketing Operations, or Business Intelligence.
- Strong understanding of digital marketing measurement across paid, organic, and lifecycle channels.
- Experience working with BigQuery or similar cloud data warehouse technologies.
- Proven experience defining reporting-ready datasets and business logic.
- Deep understanding of attribution modeling, identity resolution, and funnel analysis.
- Experience partnering with engineering, product, and data teams.
- Ability to write detailed analytics requirements and technical specifications.
- Demonstrated ability to build dashboards in BI tools such as Tableau, Power BI, or Looker Studio.
Responsibilities
- Own the end-to-end marketing measurement strategy across paid media, SEO, lifecycle, affiliate, and social channels.
- Define and maintain attribution models including first-touch, last-touch, multi-touch, and blended attribution.
- Establish source-of-truth logic for key metrics like CAC, ROAS, LTV, and retention.
- Collaborate with engineering on event tracking architecture, identity resolution, and data pipeline development.
- Validate datasets and reporting logic within BigQuery or similar cloud data warehouse environments.
- Own event taxonomy and implementation for GA4, GTM, Meta Pixel/CAPI, and other platforms.
- Build and oversee dashboards using Tableau, Looker Studio, or Power BI.
- Create QA processes for analytics implementation and monitoring tracking integrity.
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