Media Planner
New
R
Real ChemistryHealthcare Marketing
Remote - USAFull-TimeMiddle
Salary50,000 - 65,000 USD per year
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Job Details
- Experience
- Minimum one year of digital media planning experience required
- Required Skills
- Microsoft ExcelPowerPoint
Requirements
- BS/BA degree (Marketing/Advertising concentration preferred).
- Minimum one year of digital media planning experience.
- Experience with Mediaocean/Prisma.
- Experience with Google Campaign Manager (GCM), comScore, and Kantar.
- Strong proficiency in Microsoft Excel (including pivot tables) and PowerPoint.
- Experience drafting and issuing RFPs and negotiating with vendors.
- Solid understanding of digital media activation (trafficking, pacing, billing).
- Strong math, communication, and critical thinking skills.
Responsibilities
- Develop and execute media plans across various channels.
- Draft and issue RFPs to partners.
- Vet vendor proposals and negotiate media pricing.
- Manage media budgets and billing reconciliation in Mediaocean/Prisma.
- Analyze campaign data to deliver reports and insights.
- Optimize media placements to maximize performance.
- Maintain publisher relationships and research market trends.
- Train Assistant Media Planners.
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