Senior Media Planner - Political & Advocacy
New
Z
Zeta GlobalDigital Advertising
Remote - Chicago, IL; Remote - Dallas, TX, Central Time ZoneFull-TimeSenior
Salary70,000 - 85,000 USD per year
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Job Details
- Experience
- 3–4 years
- Required Skills
- Microsoft ExcelPowerPoint
Requirements
- 3–4 years of experience in digital media planning, strategy, or online advertising
- Strong understanding of digital ad metrics, analysis, and pricing models (CPM, CPC, CPA)
- Experience planning across multiple advertising categories
- Advanced working knowledge of Excel and PowerPoint
- Ability to work independently while contributing to a collaborative team environment
- Bachelor’s degree preferred or equivalent experience
Responsibilities
- Lead the development of media plans and proposals that support new business and account growth
- Own the end-to-end planning process for RFPs and proactive proposals
- Present media strategies and recommendations to sales teams and internal stakeholders
- Guide campaign design across channels including display, video, social, email, streaming audio, and DOOH
- Translate campaign goals into specific audience, inventory, and targeting recommendations
- Act as a subject-matter expert on products, solutions, and media capabilities
- Collaborate closely with sales, analytics, and other teams to ensure alignment
- Capture and share market and client feedback
- Help build and maintain proposal templates, reference materials, and best practices
- Continuously improve proposal quality, workflows, and planning processes
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