Senior Lifecycle Marketing Manager
New
United StatesFull-TimeSenior
Salary130,000 - 150,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisCRMA/B testing
Requirements
- 7+ years of experience in lifecycle marketing, growth marketing, CRM, retention, or performance-driven marketing roles.
- Proven experience managing multi-channel lifecycle programs, including email, onsite placements, automated journeys, and conversion funnels.
- Strong hands-on marketer with the ability to execute directly in tools, platforms, and campaign systems.
- Deep expertise in experimentation, segmentation, personalization, and lifecycle optimization strategies.
- Strong analytical skills with the ability to translate data and testing outcomes into clear business decisions.
- High fluency with marketing automation platforms, analytics tools, and AI-enabled workflows.
- Experience using AI tools to improve marketing efficiency, experimentation speed, and campaign performance.
- Strong direct-response marketing instincts and ability to optimize messaging for conversion.
- Excellent cross-functional communication skills.
Responsibilities
- Own and optimize always-on lifecycle marketing programs across onsite placements, automated email campaigns, order flows, and targeted member experiences.
- Identify high-impact growth opportunities through segmentation, behavioral analysis, experimentation, and lifecycle performance insights.
- Design and scale experimentation frameworks across messaging, targeting, offers, timing, and channel strategies to improve conversion and retention.
- Build and refine scalable lifecycle systems, workflows, and operational processes to improve efficiency and marketing effectiveness.
- Partner with Product, Analytics, Engineering, and Marketing teams to influence lifecycle strategy, prioritization, and roadmap decisions.
- Leverage AI tools and automation to enhance targeting, accelerate analysis, optimize creative testing, and improve decision-making.
- Develop, refine, and adapt direct-response marketing copy using performance data and AI-assisted workflows.
- Translate complex data insights and experiment results into actionable recommendations that drive business growth.
- Contribute to segmentation strategy, personalization models, and lifecycle architecture across the member journey.
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