Senior Manager, Product Marketing

New

GoGuardianEducation Technology

Location: United StatesFull-TimeManager

Salary160,000 - 175,000 USD per year

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Job Details

8+ years of hands-on product marketing experience and team management.
Experience managing a multi-product portfolio with unique personas.
Experience leading multiple strategic initiatives simultaneously.
Experience leading research initiatives and analyzing market data.
Ability to identify and address product challenges through data-driven analysis.
Deep understanding of the K-12 education market is preferred.
Strong work ethic, combining bias for action with innovative thinking.
Self-starter and proactive problem solver.
Ability to influence product roadmaps.

Lead the development and execution of comprehensive go-to-market strategies that drive the success of GoGuardian products across multiple market segments.
Conduct market analysis and competitive monitoring to identify emerging trends, anticipate customer needs, and inform new product innovation.
Develop compelling narratives and product messaging that position GoGuardian to win with multiple personas across the buying committee and user base.
Develop and oversee go-to-market plans for new product and feature launches, including positioning, campaign strategy, and sales enablement.
Drive the creation of high-impact marketing assets, such as sales collateral, product playbooks, messaging frameworks, digital marketing assets, and long-form videos.
Analyze performance and market data to measure the effectiveness of marketing strategies.
Identify and implement AI solutions to drive operational efficiencies and scale output.
Hire, manage, and mentor a small team.
Collaborate closely with cross-functional teams, including product management, sales, and sales enablement.

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