- Own Common Room's field events calendar end-to-end — from planning and budgeting to execution and post-event follow-through
- Build and run a mix of owned events (executive dinners, roundtables, VIP experiences, hosted meetups) and third-party conference sponsorships
- Work with sales and SDRs to drive targeted attendance from priority accounts, ensuring every event connects to real pipeline opportunity
- Manage all event logistics — venue sourcing, vendor relationships, contracts, on-site coordination, and post-event wrap-ups
- Partner with content and product marketing to develop event messaging, talk tracks, and materials that land with our ICP
- Build pre- and post-event playbooks that drive strong attendance rates and consistent sales follow-up
- Track event performance rigorously — pipeline sourced, pipeline influenced, attendee quality, cost per opportunity — and use that data to improve the program over time
- Manage the field events budget with a focus on efficiency and return
- Identify new event formats, conference opportunities, and regional markets as we scale
Data AnalysisBudget management